Let’s start with this: You don’t see many companies like Shadow ABC. So, let us introduce ourselves. Relying on academic research and behavior theory, we create and implement media messages to change behaviors in the areas of health, energy and the environment.
What Makes Us Different (and why that matters)
We are not an ad agency. We are a team of academics, researchers, public health professionals, messaging experts, writers and producers. Behavior change is an achievable goal—when it is treated as a science. A clever slogan isn’t the same as understanding that motivating people involves a series of levers that change based on the situation. So, we take an academic, A-B-C approach to projects. Because when a project is finished, we want you to know what worked and why, and what should be done next.